A trademark is a symbol that allows a consumer to distinguish a good from similar goods sold by others. As such, a trademark is a legally recognized form of intellectual property that exists solely as a manifestation of the goodwill engendered by a company or product. One of the most important properties of modern trademark law is the ability of the trademark owner to allow another party to use the trademark through a licensing agreement. This conveyance helps maximize the overall economic efficiency of the trademark. Since the adoption of the Lanham Act, the economy has experienced an expansive growth in trademark licensing agreements, raising revenues for both the licensor and licensee. . .
